Video Marketing is RED HOT!
Video Marketing is RED HOT!
Let’s face it, you know it is and before you purchase something or do business with someone, most likely you will view a video online.
Video is ultra important online. When people are on the internet, they want fast and they want easy. If it requires effort to find or understand, or if it looks messy or boring, people are going to look elsewhere. From their perspective, it’s not worth their time or patience to figure out what you can do for them.
Video marketing is the perfect solution. It allows individuals to come to an understanding of what you do with very little effort…. an online video can be your best salesperson.
The old adage of “a picture is worth a thousand words” could never be more true than in today’s consumer driven online world. People are constantly being bombarded with media they didn’t ask for. Psychologists claim that more than 93% of communication is nonverbal. More than 90% of Internet users prefer watching a video to reading an article. Similarly, statistics show that 6 out of every 10 customers watch streaming videos – that is 60% of your customer base. This is POWERFUL STUFF!!!
One of the best things about video marketing today is that it is very easy and simple to get up and running.
So what is some of the equipment you will need to get up and running?
- Digital video camera (like a flip cam or Kodak Zi8)
- tripod
What type of videos should you do?
For the most part every time you get inspired about something I firmly believe it is a great a idea to share that in a 60-90 second video…. Make sure to change and mix up the backgrounds.
Great topics could include:
- Your Story (before and after)
- Comparisons
- Product Reviews
- Testimonials/Endorsements
- Interviews
- How To’s
- Lifestyle
Keys to an Effective Video
Be Sincere & Authentic, Make Eye Contact, Make sure sound is clear, Keep it short and sweet, & Have a signature close.
See YOU at the TOP!
Freddy & Catherine Melero
www.FreddyMelero.com
786-299-5430
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